M4Markets Promotes Mariliza Karrera to Head of Marketing

M4Markets, a contract for difference (CFD) broker operating with a Seychelles license, has promoted Marilliza Karrera to the position of Head of Marketing.

Karrera joined M4Markets in November 2020 after spending over two and a half years at London-headquartered broker, Tickmill, where she worked first as a Marketing Officer, then as a Marketing Executive.

The M4Markets marketing professional announced her promotion on Thursday on LinkedIn, thanking Marilena Iakovou, M4Markets’ Group Chief Marketing Officer, "for trusting me".

Karrera, who switched from a teaching professional, began her marketing career in June 2015 in the Marketing Department of DeltaQuest Group, a Cyprus-based global consultancy firm.

A calculation of her career experience shows that she has seven years of marketing experience.

Before joining Tickmill as a Marketing Officer in May 2018, Karrera worked as a Content Writer at PrimeXM, a financial technology provider Technology Provider A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware providers because the majority of their products sold are tangible pieces of equipment that come fine-tuned with a related operating system. Marketplace – Sometimes coined as network or platform, marketplace tech providers connect buyers with sellers within the same industry. Extension of Offline Business – These tech providers seek to provide more convenience to users through the usability of the internet, a couple of examples include businesses involved in e-commerce or even your online banking app. Who Relies on Technology Providers?You can think of a tech provider as a business that fulfills the need for a technology component. The relationship isn’t as symbiotic as it may always appear but through the aid of a technology provider role, tech providers are better able to fulfill the needs of their customers, or in this case, components. Tech providers as well-known as indispensable entities within the B2B forex industry. This includes relationships with brokers that helps improve offerings for clients.There are also a wide range of tech providers who specialize in providing high-demand technological goods and services also reside within the B2C industry.Within this space there is more diversity while the demand to develop more consumer-friendly solutions is ever-present. A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware providers because the majority of their products sold are tangible pieces of equipment that come fine-tuned with a related operating system. Marketplace – Sometimes coined as network or platform, marketplace tech providers connect buyers with sellers within the same industry. Extension of Offline Business – These tech providers seek to provide more convenience to users through the usability of the internet, a couple of examples include businesses involved in e-commerce or even your online banking app. Who Relies on Technology Providers?You can think of a tech provider as a business that fulfills the need for a technology component. The relationship isn’t as symbiotic as it may always appear but through the aid of a technology provider role, tech providers are better able to fulfill the needs of their customers, or in this case, components. Tech providers as well-known as indispensable entities within the B2B forex industry. This includes relationships with brokers that helps improve offerings for clients.There are also a wide range of tech providers who specialize in providing high-demand technological goods and services also reside within the B2C industry.Within this space there is more diversity while the demand to develop more consumer-friendly solutions is ever-present. Read this Term based in Cyprus.

Executive Moves in M4Markets

Karrera’s promotion comes some months after Themis Christou departed from M4Markets after working with the broker for nearly two years as the Group Head of Marketing.

Earlier in the year, the forex and CFD broker as part of efforts to strengthen its presence in Africa hired David Alagbada, who is well-versed on the African forex industry, as its Regional Head for Africa.

Meanwhile, M4Marekts, which launched a social trading app at the beginning of the year, also recently completed a capital raising round with the sale of a 'significant stake' to an unnamed strategic investor.

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M4Markets' CEO, Deepak Jassal, in a statement explained that raising capital and attracting investors has been a priority of the broker over the past few months.

He added that the broker has been undergoing exponential growth over several months.

“Over the past few months, we broke our monthly record over and over again, and we feel that the new capital along with the expertise and leadership brought by the new investor group will enable us to change leagues altogether and increase substantially the value for our clients,” Jassal explained.