Inside Robinhood’s high-stakes bet to 'democratizing' its 10 million casual users onto blockchain finance
ReadRobinhood Chain briefly climbed to No. 2 in decentralized exchange (DEX) trading volume over the last weekend, prompting comparisons with some of crypto's largest networks. But Robinhood says those comparisons miss the point.The popular trading app argues that its opportunity is not to take volume from established crypto-native venues, but rather to leverage Robinhood’s more than 10 million active users to bring new investors into tokenized assets and onchain derivatives."Our opportunity isn't to take volume from existing crypto traders. Most people have never touched a perpetuals contract, not necessarily because they don't want exposure, but because the on-ramps have never been there. We're changing that," Seong Seog Lee, Head of Product at Robinhood Crypto, told CoinDesk."Users in over 120 countries can now access gold, silver, FX and crypto perps on Lighter directly within Robinhood Wallet," Lee said.The bet appears to be that distribution, consumer relationships and wallet integration can bring its users, who may not be using onchain finance, into blockchain markets without requiring them to seek out specialist crypto platforms.The challenges right now are that the network's activity remains concentrated in speculative memecoin trading, while its original pitch for real-world asset business remains small. Robinhood Chain generated about $878 million in 24-hour DEX volume on July 12, briefly leapfrogging Coinbase's Base and Ethereum, according to DefiLlama. The ranking drew viral attention across the crypto community.Robinhood Chain volume comparison (CoinDesk)The platform seems to still be in the early innings of its vision.
