A $1,200 Baseball Hat? Why Disco's Swag Is 'Prohibitively Expensive'
ReadTo help consumers grasp this concept, Disco has opened up its API to beta testers, inviting them to create user-owned “data backpacks” containing credentials that they may choose to share or keep private. These credentials may contain personal information about each user’s identity, along with lighthearted social credentials that exist more for the purpose of fun and status, such as the “GM” (slang for “good morning”) credential. Individuals who have completed Disco onboarding and set up their data backpack can redeem their credentials at checkout for free merch, minus shipping and handling. Those who want to pay in USD, well, will have to pay a lot.

